Copenhagen / Global
Danish · English · French · Swedish
Strategy, brand and leadership that actually works.
Built on real experience, applied across advisory, coaching, and communication.
Services
Exactly what you need. Nothing you don't.
From embedding as a Fractional CMO to one-on-one coaching, every engagement is built around specific outcomes.
Marketing leadership for startups and scale-ups
Senior marketing strategy embedded in your business, without the full-time overhead.
From DKK 25,000 / EUR 3,350 per month Learn more → Marketing & Brand DeliveryA clear picture of your marketing, and the work to fix or build it
Brand diagnostics, content strategy, and marketing execution for teams that need a senior hand on specific scopes.
From DKK 20,000 / EUR 2,700 per engagement Learn more → Executive Visibility & CoachingA space to think, communicate, and be seen with more clarity
Executive coaching, communication coaching, and executive visibility for leaders navigating change or building presence.
From DKK 9,500 / EUR 1,300 per programme Learn more → Keynote SpeakingSessions that change how people think
Grounded in real leadership experience. Practical, honest keynotes for audiences who want substance and clarity.
From DKK 25,000 / EUR 3,000 per keynote Learn more →
Laurence Paquette
Consultant & Fractional CMO
Former VP Marketing at Vestas · Author · Coach · Speaker
Author of Lead Anyway, forthcoming from De Gruyter, autumn 2026.
Laurence spent 15 years at Vestas, the world's largest wind energy company, across six roles from Market Analyst to Vice President of Marketing and Brand. She built the Covento brand from the ground up, established the MarTech stack across DAM, Salesforce Marketing Cloud, and Adobe AEM, and led campaigns that earned coverage in The Economist, Variety, and TIME. Her work includes The Bureaucrats, #PoweredByVestas with Lukas Graham, the world's first wind powered concert tour, This Is Not A Wind Farm, and the V236 documentary series.
Through PAQ Anyway, she works with startups, scale ups, and enterprise organisations as a Fractional or Interim CMO, helping businesses sharpen their marketing, brand, and direction. She also coaches senior leaders through the moments that do not come with a script, and speaks to audiences who want substance, clarity, and the honest version.
Read her storyFrom the team
Thinking that lands in your inbox.
Two newsletters. Two very different takes. Both worth reading.
Personal, unfiltered, and not about performance. Laurence writes about introversion, grief, not fitting in, leaving corporate, building something new, and writing the book. On being different, and doing it anyway.
Read more & subscribe
A weekly newsletter for senior marketing leaders and founders who want to think and act at the CMO level. Practical frameworks, ways of thinking, and tools you can use immediately. The CMO layer of marketing strategy and thinking.
Read more & subscribeReady when you are
Let's talk about what you're building.
A 30-minute call is free. You'll know by the end whether it's the right fit.
Book a discovery call now.